Visual Concept:

Built up from 3 symbols, infinity, plus and two people – representing the three core values Sustainability, Inclusiveness and Business. Transparency is also very important when doing business today and this is visible through the underlying symbols. The words “centre kenya” are written in small letters in order to show the approachability of the centre. Often, large caps are associated to closed, large corporations.

Colours chosen link The Netherlands (flag orange) to Kenya (flag black) and a new colour purple to represent change.