28º (formerly PocWallets) is the brainchild of Andreas and has allowed a unique insight into branding and design. Developing a product and building a brand from scratch is an adventure on its own.
The challenge was to simplify the wallet by using as little materials as possible, yet still maintain functionality. Another important aspect was to use materials from the EU and produce the wallets in Amsterdam.
Visually, the name and logo should reflect simplicity. Whereas the photography needed to provide the unique attributes of each design and to almost personify each wallet.
Selling began on pocwallets.com and eventually expanded to other platforms like Etsy, Amazon and more notably Bol.com.
#product design #branding #photography #social media #animation #video #marketing #identity #logistics #copywriting #e-commerce