User Experience Design
UXD is the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction with a product.
Over the last decade there have been a flurry of design-sprung companies that have really made an impact on our lives and cultures. Companies are starting to understand that by creating a great experience, it’s going to help improve their business. Business analysts think about business requirements and developers think about how to make something functionally work, where designers have to think about people. Design is about human beings, not about how an app or website or product looks, but more about how people connect with it. How it resonates with their lives.
In order to get as close as possible to a solution that will resonate with the people, designers need to empathise with the users. They need to understand their world, their challenges, their cultural backgrounds. We can only come up with new ideas when we step outside of our own lives. We can test our assumptions by creating experiments for our hypotheses. To get quick and dirty with our user research and testing. In this way we are able to identify those subtle environmental changes and pivot the solution.
Even if a company has an idea that is timely, different, innovative, and even backed up with a unique and sustainable business model, people may not come. We need to test and engage with the users as early on in the process. Steve Krug once wrote in Don’t Make Me Think, “Testing with one user early on in the project is better than testing with 50 near the end.” We’ve got less leeway these days for a bad experience, because users are not comparing us to our competitors, but to the best experience they’ve had online.